SECOND IDEA FIRST DRAFT

PROPOSAL 2

BASIC ENGLISH FOR ELDERLY / ENGLISH FOR EVERYDAY LIFE

CHALLENGE:

to demonstrate necessity,

understanding of the target,

doable: can we negotiate with the program for elderly people BUAP 50+?  DONE

WHAT FOR ELDERLY PEOPLE SHOULD LEARN ENGLISH? ARGUMENT

ORIENTATION: teaching / creative use of leisure time

GRAPHIC MODEL:

*** ajustar el término correcto: older learners, elderly or senior

PROBLEM:

LIST OF PARTICIPANTS (BENEFICIARIES)	FEATURES	LIST OF NEEDS	EVIDENCE
Client: Program 50+ BUAP (direct beneficiaries)	50+ years old In General they not work Have time Live in Puebla	They need to maintain their mind and body in good shape	Demographic data Previous studies
	GROUP A: Elderly people 50+ enrolled to the program	They are interested in to learn new things. They are willing to participate in this kind of courses but they need an offer according to their necessities and interests They could have specific necessities of communication in English	Survey or deeper interviews Statistics of the program Preliminary results of the first courses
	GROUP B: Elderly people not enrolled	They need to maintain their bodies and minds in good shape They could have specific necessities of communication in English	Survey or deeper interviews Previous studies
Client: Program 50+ BUAP (indirect beneficiary)		They have a program of recent creation but	Web page Programs offered
		-They have not offered English courses yet	Web page Programs offered
		It exist the need to prepare an offer of basic English (or English for life) adequate for elderly People	The benchmarking could demonstrate that other institutions have English Survey or deeper interviews with elderly What for they need English?

Why haven’t they offered English courses yet?

VERIFICATION:

Is this the real problem?

Are there evidences of the existence of the problem?

Is the target interested in participate in English courses?

What for? Which are their motivations to Learn?

Which are the motivations to Learn English?

What modality is better for them (check BUAP 50+ modalities)?

EVIDENCES:

*** Adriana suggests BENCHMARKING

*** Interviews with people 50+ (mother’s friends)

***Gladis suggests to check statistics (INSEN)

*** IVONNE, interview with coordinator of the program 50* BUAP (shceduled)